John Elkington

John Elkington is founder and chief entrepreneur at <a href=http://www.sustainability.com/ target=_blank>SustainAbility</a>. He blogs at <a href=http://www.johnelkington.com target=_blank>www.johnelki

“It’s the system, stupid!”

Bill Clinton, the former United States president, knows how to hold an audience. His opening speech at the 2004 World Economic Forum on 21 January used language which was to

By John Elkington

/ 5 Feb 2004

Biotechnology: the case for sustainability

Yes, to show my cards from the outset, I believe there is a sustainability case for many forms of biotechnology. But not all, and not in all circumstances. Used wisely,

By John Elkington

/ 19 Aug 2003

Why I'm going to Davos

Summits arent exactly my bag. Over the past three decades, in a field peculiarly rich with summitry, I have carefully and consistently avoided being sucked into what I saw

By John Elkington

/ 16 Jan 2003